Near the end of my time at Marketing Plus I was able to partake in the process of developing Well Pict's new buyer marketing campaign for 2022. Below are a couple of chosen concepts that I was tasked with expanding into design concepts. Left is the "simplistic" concept we came up with; wanting to harken back to old Apple advertising with its bare but punchy visuals. The middle two are mascot concepts that was pitched and I got to develop. I went for an old-school, "rubber-hose" cartoon concept to tie into the company's traditional values and family friendly persona. Right is a concept made to expand on the mascot idea; to showcase some possible antics our berry buds could get into.