Central Valley Fuego Logo
Central Valley Fuego Jersey
Central Valley Fuego T-Shirt
In this project I was tasked with rebranding the Central Valley Fuego Futbol Club for their recent comeback. Wanting to focus on the valley, the Hispanic roots of the sport and its local fans, and using red and green as colors for the design, I leapt in and created this concept. The "F" at the center of the shield represents Fuego, Futbol, and Fresno (the former home of the team) and I created a rolling valley design that can be seen in the center and in other aspects of the campaign, like on the jerseys and t-shirts. I also included the red triangles into the logo to harken back to Hispanic heritage; specifically in the triangular textile patterns common from that region.